As an expert in Business Sustainability Management, I founded Verdancy to advise and support companies in their CSR strategy (Sephora, Rémy Martin, Dyptique, Petit Bateau, Jo Malone...).
There are a thousand ways to be responsible towards the environment and society and as many ways to achieve this goal. My approach is based on 2 principles : define a strategic framework and monitor its operational implementation.
This CSR strategy will only be meaningful and effective if it is fully aligned with the company's values, its brand identity and business model. In some cases this could lead to a disruptive innovation and in all cases, this should bring a competitive advantage.
Consulting services :
1. Initiate the process & diagnosis
2. Define CSR strategy
3. Monitor & Support
4. Assessment of impact
5. Enhancing value through effective and bespoke communication
I have a 20 years experience in brand strategy for both luxury and garden/environment sectors in Paris & London.
° Stratégie de marque et plans marketing à l'international. Nouvelle plateforme de marque. Elargissement de la cible de consommateurs. Définition des KPI's
° Activation 360° sur tous les canaux off et online
° Développement des outils de marketing opérationnel pour tous les canaux de distribution (cavistes, restaurants, bars, hôtellerie, clubs...)
° Création des campagnes de communication.