Laurence P.

15 years of experience in Operational & Strategic Marketing, Innovation & Communication.
- Expert in developing & managing food brands with multi business skills: beverages, ice cream, chilled & frozen culinary food, confectionary, activating consumer & shopper centric strategies, driving brand building & product innovation at local & regional scale.
- Extended knowledge of the FMCG industry as well mass market as premium one in various channels of distribution (mass & specialized | in-home & out of home).
- Highly adaptable with international experience & a strong collaborative spirit: have worked in multi-cultural environment in a matrix structure & in different countries including emerging markets in Central & West Africa (Ghana, Nigeria, Ivory Coast, Senegal, Burkina Faso, Cameroun).

Specialties: brand management (creation & development), P&L, new product development & innovation, launch execution, advertising (TV, event, PR, digital/social media, mobile), market research & analysis, consumer insights.

I'm a creative, strategic & passionate global marketer continuously seeking to face new challenges & be actively involved in food sector.